Roles: Branding / Identity, Web Design, Art Direction, Graphic Design, Photography, Video
This has been on of my biggest project to date . Sazerac Company decided it was time to really tout their craft spirits portfolio and they developed a new company to do just that. Fortunately for me I was brought in at the ground-level to help with everything from the naming and branding, all the way through to the development of training, point of sale and web materials.
Being pretty familiar with the spirits space - specifically with the catalogue in question - this partnership was a no-brainer.