So the one thing I hate about my social media feed is that its pretty much ALL the same content.  Meaning, it's become homogenized - especially within the cocktail / hospitality scene.  I mean if there's ANY industry that has some flexibility to experiment it's this.  

So one of Chicago's most notable cocktail bars - James Beard Award winners - The Violet Hour, approached me to do some content for their Instagram - of course I agreed.  But it was conditional.  We were NOT to take any photos in the bar.  I've just seen it all before.  

So we decided to take the cocktails on the road - @roadpops was born.  I've only done three groups so far, but plan on doing several more this summer.  

Be a pal and follow it on instagram