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The Rail

Roles: Creative / Art Direction, Concept Development, Shooting, Editing, Motion Graphics

It feels really good when a clients sees the value in your  work - especially when it's the work that you're currently doing for fun.  It really just validates all the time and energy you've been investing.  For this conversation - I'm talking about Glass Backwards.  My friends over at The Rail andHoofcase saw the potential for the concept and were the first folks to actually pull the trigger on a legit production - and collectively we couldn’t have been more thrilled.  We even had some custom music made (which we all agree is extremely catchy).

A true collaboration, this “plate to pasture” concept had been in the works for over 9 months and has gone through its fair share of obstacles and complications – but it’s finally done – at least the broadcast versions.  There are “extended” versions for the web that will most likely surface this fall that take a more detailed and literal exploration into the process – but for now – these condensed versions should work just fine!

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