Roles: Creative / Art Direction, Concept Development, Shooting, Editing, Motion Graphics
It feels really good when a clients sees the value in your work - especially when it's the work that you're currently doing for fun. It really just validates all the time and energy you've been investing. For this conversation - I'm talking about Glass Backwards. My friends over at The Rail andHoofcase saw the potential for the concept and were the first folks to actually pull the trigger on a legit production - and collectively we couldn’t have been more thrilled. We even had some custom music made (which we all agree is extremely catchy).
A true collaboration, this “plate to pasture” concept had been in the works for over 9 months and has gone through its fair share of obstacles and complications – but it’s finally done – at least the broadcast versions. There are “extended” versions for the web that will most likely surface this fall that take a more detailed and literal exploration into the process – but for now – these condensed versions should work just fine!